Adam Mertz

What Is Vibe Coding for Market Insights? And Why It Matters for Modern Marketers

By Adam Mertz, Chief Growth Officer at Discuss Let’s be honest. Most marketers don’t wake up thinking, “I need to…

Part 3: Generative AI – Market Research Angel or Devil? How to ensure you win in this new era

By Adam Mertz, Chief Growth Officer at Discuss In part one of this blog series I spent time reviewing the…

Part 2: Generative AI – Market Research Angel or Devil? How to ensure you win in this new era

By Adam Mertz, Chief Growth Officer at Discuss In part 1 of this blog series, I focused on a lot…

Generative AI – Market Research Angel or Devil? How to ensure you win in this new era

There are many questions about this new world: This post is the first in a series focused on delving into…

A presentation slide titled "Customer Insights and Experience" shows a scale with three points: "Compete with one another," "Collaborate regularly," and "Each do their own thing," with scores next to them.

TMRE Nashville Roundup: 3 Key Takeaways on the Transformation of Market Research

The Market Research Event (TMRE) that took place last week in Nashville gave an interesting snapshot into the state of…