Adam Mertz

Part 3: Generative AI – Market Research Angel or Devil? How to ensure you win in this new era

By Adam Mertz, Chief Growth Officer at Discuss In part one of this blog series I spent time reviewing the…

Part 2: Generative AI – Market Research Angel or Devil? How to ensure you win in this new era

By Adam Mertz, Chief Growth Officer at Discuss In part 1 of this blog series, I focused on a lot…

Generative AI – Market Research Angel or Devil? How to ensure you win in this new era

There are many questions about this new world: This post is the first in a series focused on delving into…

A presentation slide titled "Customer Insights and Experience" shows a scale with three points: "Compete with one another," "Collaborate regularly," and "Each do their own thing," with scores next to them.

TMRE Nashville Roundup: 3 Key Takeaways on the Transformation of Market Research

The Market Research Event (TMRE) that took place last week in Nashville gave an interesting snapshot into the state of…