Adam Mertz
How to Scale Qualitative Research with AI: What Forrester Found
By Adam Mertz, Chief Strategy Officer, Discuss Last updated May 2026 Discuss is an AI-powered market research platform named a…
What Does an AI Research Strategy Actually Look Like for Insights Teams?
By Adam Mertz, Chief Strategy Officer, Discuss Last updated: May 2026 Key Takeaways: A real AI research strategy treats every…
What a panel with three AI-only competitors taught me about AI research strategy
By Adam Mertz, Chief Strategy Officer, Discuss Last updated: May 2026 Key takeaways: At Succeet in Frankfurt, I shared a…
From Research Projects to Insight Flows: Vibe Coding Is Rewiring the Way We Learn From Customers
By Adam Mertz, Chief Growth Officer at Discuss In my first post in this series, I explained vibe coding: originally…
Shatter Assumptions. Spark New Ideas. Join Me In London on September 25th.
By Adam Mertz, Chief Growth Officer at Discuss What if the most powerful shift in market insights isn’t AI but…
How AI and Human-Led Research Are Rewriting the Rules of Qualitative Insights: Inside Our Q3 2025 Release
By Adam Mertz, Chief Growth Officer at Discuss What if the future of research wasn’t either/or? What if it was…
What Is Vibe Coding for Market Insights? And Why It Matters for Modern Marketers
By Adam Mertz, Chief Growth Officer at Discuss Let’s be honest. Most marketers don’t wake up thinking, “I need to…
Part 3: Generative AI – Market Research Angel or Devil? How to ensure you win in this new era
By Adam Mertz, Chief Growth Officer at Discuss In part one of this blog series I spent time reviewing the…
Part 2: Generative AI – Market Research Angel or Devil? How to ensure you win in this new era
By Adam Mertz, Chief Growth Officer at Discuss In part 1 of this blog series, I focused on a lot…
Generative AI – Market Research Angel or Devil? How to ensure you win in this new era
There are many questions about this new world: This post is the first in a series focused on delving into…