Humanizing Data: Next-Gen Insights and GenAI for Consumer-Centric Empathy
From the Corporate Researchers Conference (CRC) | September 2024
Explore the future of consumer empathy with Tyler Converse, Global Manager of Consumer Insights at Suntory Global Spirits and Jim Longo, Co-Founder and Chief Strategy Officer of Discuss.
Learn how Suntory Global Spirits is spearheading a new era of unlimited research using best-in-class technologies and GenAI tools, elevating the consumer voice to drive business decisions.
In this session, Tyler shares insights into Suntory’s innovative consumer empathy program, emphasizing the importance of getting to know customers as people first, consumers second. Discover actionable strategies for bringing the consumer voice to the forefront of all business decisions, scale human centricity globally, and transform your approach to consumer understanding.
Sign Up for our Newsletter
Other Videos
How Mondelēz Built Always-On Consumer Intelligence Across 29 Markets with AI and Human Research
“A senior stakeholder asked me a question in the morning. By end of day I had an answer grounded in…
“A senior stakeholder asked me a question in the morning. By end of day I had an answer grounded in…
How Quadrant Strategies Cut Research Turnaround and Cost in Half Using AI Moderation
“AI is really helping to fulfill the promise of being strategists, not order takers.” — Afshin Mohamadi, Partner, Quadrant Strategies …
“AI is really helping to fulfill the promise of being strategists, not order takers.” — Afshin Mohamadi, Partner, Quadrant Strategies …
How Mondelez is Unlocking Always-On Consumer Intelligence with AI-Powered Research
Consumer expectations are shifting faster than traditional research cycles can keep up with. For global FMCG brands like Mondelez, the…
Consumer expectations are shifting faster than traditional research cycles can keep up with. For global FMCG brands like Mondelez, the…