Principles of building a World-Class Agile Qualitative Research Program

Traditional research methods can no longer keep up with the dynamic nature of modern consumer demands and the rapid change of how people are communicating.

This guide will help you navigate current market research challenges and help you employ a modern qualitative agile research process using research sprints including:

  • Drive incremental value to gathering insights
  • Increase collaboration between the insights, innovation and functional teams
  • Dramatically reduce the time & effort of the qualitative research process