Master Moderating For Consumer Connections

Expert guidance and tips to successfully interview and get good qualitative insights online.

This guide includes the following sections:

  • Creating a discussion guide that really works in an online environment
  • How to ladder questions to get to the real “why” and the important insights
  • Getting your technology set  properly
  • Levering the online video platform to make your job easier

Online focus groups and in-depth interviews are the new normal and you’ll be surprised how much money they can save you while being more effective.