Marketing

Nestlé’s Accelerator Shows What Happens When the Whole Company Listens

By Jill Postoak, Director of Marketing, Discuss When I joined Nestlé’s Audrey Burke on stage recently at the Insights Association’s…

Three people collaborate, writing on a transparent board covered with colorful diagrams in a modern office setting.

Predictive Agentic AI for Campaign Testing: Forecasting Success Before Launch

Imagine being able to predict how your next marketing campaign will perform—before you spend a dollar on media. That’s the…

Four people gather around a desk with laptops, papers, and a desktop monitor in a modern office, discussing documents and charts.

How to Use AI Agents for Smarter Marketing Campaigns

How do you make sure your next campaign hits when yesterday’s data is already outdated? Too many teams are stuck…