Discuss Blog

Exclusive blogs and information about market insights & analytics, user experience (UX), customer experience (CX), GenAI, and more.

What Is Vibe Coding for Market Insights? And Why It Matters for Modern Marketers

By Adam Mertz, Chief Growth Officer at Discuss Let’s be honest. Most marketers don’t wake up thinking, “I need to…

A person holding a smartphone, smiling while typing, with chat and bot icons digitally superimposed near the screen.

When to Use Human-Led vs AI-Led Interviews for In-Depth Customer Feedback

AI is everywhere right now. It’s in your inbox. It’s on your social media. It’s taking notes in your meetings. …

6 Ways AI Agents are Redefining Global Human Understanding

Shatter surface-level thinking and build true human understanding with AI Agents We’re overwhelmed by data—but starved for connection. In an…

Profile image of Jen Czahur, Senior Manager of Global Platform Support, featured in an employee spotlight graphic with purple accents, where we discuss key insights and achievements.

Discuss Employee Spotlight – Jen

The “Discuss Employee Spotlight” is a Q&A series dedicated to showcasing all of the amazing talent at Discuss. For this…

Silhouettes of a human head, gears, brain, and robotic arms on a blue and purple background with digital network lines and glowing effects.

How AI Agents are Reinventing the Future of Market Insights 

The world of artificial intelligence is moving at lightning speed, and the concept of AI agents has brought about the…

Employee Spotlight" discusses the dedication of Carolina Coco, Manager of Customer Care, highlighted with a portrait against a leafy backdrop.

Discuss Employee Spotlight – Carolina

The “Discuss Employee Spotlight” is a Q&A series dedicated to showcasing all of the amazing talent at Discuss. For this…

A family of four sits on the floor in a living room, smiling and laughing together. The parents each hold one of their children.

Why Your Business Needs a Multicultural Marketing Strategy

A recent Ad Age article highlights a notable trend that some companies are taking a stand to keep DEI at…

Person participating in a video conference call with six people displayed on a laptop screen.

5 Trends Shaping the Future of Qualitative Insights

By Jim Longo, Co-Founder & Chief Strategy Officer at Discuss Each year, the Greenbook Research Industry Trends (GRIT) Business &…

Employee Spotlight: Discuss senior software engineer Dillon Easter, set against a serene body of water with a purple gradient backdrop.

Discuss Employee Spotlight – Dillon

The “Discuss Employee Spotlight” is a Q&A series dedicated to showcasing all of the amazing talent at Discuss. For this…

Redefining Market Insights: Discuss’ Recognition as a Trusted Partner and Industry Innovator

Discuss is grateful to be recognized as a leader in the qualitative research space, driven by its dedication to excellence…

Discuss Employee Spotlight – Cristina

The “Discuss Employee Spotlight” is a Q&A series dedicated to showcasing all of the amazing talent at Discuss. For this…

Discuss Employee Spotlight – Priscille

The “Discuss Employee Spotlight” is a Q&A series dedicated to showcasing all of the amazing talent at Discuss. For this…