Benefits of Online Ethnography

A method originating in anthropology, ethnography combines observational and interviewing techniques. This is not wholly unique in qualitative research, but it is noteworthy: other methods selectively focus on communication or behavior.  By combining the two, ethnography both broadens and validates insight. Social theory is often prominent in analysis, though the

International Research Best Practices

  International research is often a large scale, multi-tier effort. Bypassing the logistics of traditional methods, online techniques dramatically hasten the process while also making it more accessible. Important, since on-demand and iterative research is a rapidly expanding field. Often vital when considering a product’s total market, international research brings

Stories are Essential to Market Research

Innate to the human experience, stories are vital for organizing and explaining research. Qualitative studies concern themselves with motivations, the “why” behind consumer decisions. As such, they include an emotional element that researchers cannot ignore when analyzing and conveying insight. A way for contextualizing information as much charting experiences, the

Unique Advantages to Online Qual

Insight will always be as relevant as the data and input that generates it. Qualitative studies, both online and traditional, are particularly sensitive to circumstance. Setting, presence of other people, and even time of day can affect answers throughout each session. Traditional methods typically contain qualitative research to facilities for

Hybrid Studies: A Quicker Method for Relevent Insight

  Hybrid research is increasingly available, and it’s easy to see why. In many cases, mixing quantitative and qualitative methods offer greater breadth without compromising specificity. Input is more accessible and faster via online focus groups and the like, but they also compliment quantitative projects in a number of ways.

Automation and Your Market Research

Be it autoresponders or cars, automation figures into our daily lives at an increasing rate. The world of market research is no different, and the approach increasingly streamlines projects. Essentially a way for researchers to bypass periphery tasks and processing, automation allows teams to better focus on the actual research

Market Research Trends We Anticipate in 2016

If 2015 is any indication, market researchers must go where their clients’ customers are: online. There’s a wealth of information that researchers are just beginning to tap into, and such information grows by the hour. That mentioned, some methods and techniques are more integral than others. Keep reading to find

The State of Market Research: Q3-Q4 2015 GRIT Report

2015 had some interesting trends in market research. Few publications sum the industry’s third and fourth quarters better than Greenbook’s GRIT Report. For those unacquainted, GRIT is among the largest surveys in market research, polling both suppliers and clients about their research practices. Unlike the forecasts and company rankings in the

4 Reasons Why Web-to-Web Offers Superior Recruitment

Recruitment is among the most important parts of any study. Qualitative research often uses vastly smaller pools, making selection all the more vital. Unfortunately, traditional studies use a referral process via fixed locations, limiting available input to broad swaths of consumers. Online methods, meanwhile, are vastly more practical for 21st

Rigor in Qualitative Business Research Methods

Qualitative data’s importance is directly linked to its quality. From initial phases of design to post release follow-through, such input helps designers and marketers better understand their customers’ or prospective customers’ opinions, ideas, and concerns. Integral for direction, qualitative data must be accurate and thorough as possible. A study’s rigor