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The Benefits of Online Marketing Research

Marketing research is essential to any business. This is the way that businesses determine if their proposed ideas and methods will be accepted and also they way that they monitor and explore how currently in-place marketing strategies and methods are performing. In effect, without marketing research, businesses are merely guessing

Holism: An Important Edge in Market Research

Qualitative researchers concern themselves with the “why” of customer behavior. They must consider a range of factors that may affect participant answers: setting, scenario, and time of day are just a few. This is why a holistic approach can be integral for accurate insight. As behavioral economists are fond of

Benefits of Online Ethnography

A method originating in anthropology, ethnography combines observational and interviewing techniques. This is not wholly unique in qualitative research, but it is noteworthy: other methods selectively focus on communication or behavior.  By combining the two, ethnography both broadens and validates insight. Social theory is often prominent in analysis, though the