Discuss Blog
Exclusive blogs and information about market insights & analytics, user experience (UX), customer experience (CX), GenAI, and more.
The New Qual Stack: How AI and Human Insight Are Redefining Qualitative Research
The Myth of Replacement—and the Reality of Reinvention Few topics spark as much debate in research circles right now as…
From Resolution to Reality: How Human-Led AI Research Shapes Smarter 2026 Growth Strategies
Every January Starts With the Same Question: “Are We Doing This Right?” January has a particular energy inside organizations. New…
What the 2026 Forrester Experience Platforms Wave Says About the Future of Research
Discuss was named a Leader in The Forrester Wave™: Experience Research Platforms, Q1 2026 and received the highest score in…
We Took a Big Swing. Now Discuss is a Leader in The Forrester Wave™: Experience Research Platforms, Q1 2026
By Adam Mertz, Chief Strategy Officer, Discuss A couple of years ago, we made a call: the way experience research…
Built for What’s Next: What 2025 Recognition Signals About 2026 Market Research Technology
By Jackie Holiwell, Customer Marketing Manager at Discuss As we step into 2026, we’re focusing on more than new features…
The Four Lies We Tell Ourselves About AI Interviews (And What Actually Works)
Look, AI-moderated interviews are having a moment. Everyone’s talking about them. Some people are overselling them. Others are writing them…
How Danone Built a Global “Empathy Muscle” in Just 6 Months: 4 Surprising Lessons from Their Consumer-Centric Transformation
At the Digital Marketing World Forum in New York, the crowd learned what it looks like when a global brand…
Holiday Campaigns Meet Agentic AI: How Intelligent Agents Drive Last-Minute Creative Testing
Every marketer knows the feeling — it’s November, the holidays are around the corner, and your campaign calendar is bursting….
The New Era of Human Understanding Is Here. And It Starts With Our Q4 Release
Before I walk through the exciting updates from Discuss this quarter, in case you haven’t heard, Discuss and Voxco have…
Discuss Employee Spotlight – Amy
The “Discuss Employee Spotlight” is a Q&A series dedicated to showcasing all of the amazing talent at Discuss. For this…
Building the Future of Research, Together
Today marks the beginning of an exciting new chapter for our industry and for the teams behind Discuss, Voxco, and…
Handing over the reins and looking ahead
When I joined Discuss back in 2019, online qualitative research was still a brave new world. Video interviews were clunky,…