Generative AI
What Is Vibe Coding for Market Insights? And Why It Matters for Modern Marketers
By Adam Mertz, Chief Growth Officer at Discuss Let’s be honest. Most marketers don’t wake up thinking, “I need to…
When to Use Human-Led vs AI-Led Interviews for In-Depth Customer Feedback
AI is everywhere right now. It’s in your inbox. It’s on your social media. It’s taking notes in your meetings. …
6 Ways AI Agents are Redefining Global Human Understanding
Shatter surface-level thinking and build true human understanding with AI Agents We’re overwhelmed by data—but starved for connection. In an…
How AI Agents are Reinventing the Future of Market Insights
The world of artificial intelligence is moving at lightning speed, and the concept of AI agents has brought about the…
Part 3: Generative AI – Market Research Angel or Devil? How to ensure you win in this new era
By Adam Mertz, Chief Growth Officer at Discuss In part one of this blog series I spent time reviewing the…
Part 2: Generative AI – Market Research Angel or Devil? How to ensure you win in this new era
By Adam Mertz, Chief Growth Officer at Discuss In part 1 of this blog series, I focused on a lot…
Generative AI – Market Research Angel or Devil? How to ensure you win in this new era
There are many questions about this new world: This post is the first in a series focused on delving into…
Forrester and G2 Reports Explained
In this short video, Discuss’ Chief Growth Officer, Adam Mertz, highlights three recent industry reports and their implications for choosing…
Navigating Qualitative Research with Generative AI: Challenges and Best Practices
Qualitative research is a valuable method for exploring complex topics that cannot be easily measured quantitatively. With in-depth interviews, focus…
Generative AI in Market Research: Enhancing Insights and Decision-Making
In today’s fast-paced world, artificial intelligence is carving out its space in multiple sectors. Market research, once reliant on time-consuming…