Building the future of research, together
Where qualitative depth, quantitative scale and AI intelligence finally connect.
The world of research is evolving faster than ever, but the tools meant to keep up have stayed fragmented. Discuss and Voxco are coming together to change that.
A new era begins where the empathy of qualitative research, the precision of quantitative data, and the power of AI come together as one. No more silos. No more trade-offs. Just clarity, speed, and scale for modern decision-makers.
How we got here
When Discuss was founded, online qualitative research was still a leap of faith. Video felt experimental. And “digital qual” was a curiosity. But we envisioned what it could become: a way to have real conversations at scale without losing the human spark that makes research matter.
Discuss helped redefine how companies listen without losing human closeness. GenAI unlocked new possibilities, automating the busywork so researchers could focus on thinking, exploring, and seeing the people behind the data.
That evolution brings us here: the next chapter.
By joining forces with Voxco, we’re building the connected insights company the industry has been waiting for. One that unites empathy, evidence, and AI.
Where we’re headed
For decades, researchers have had to choose: Depth or scale. Rigor or creativity. Human connection or automation. That choice ends here.
By uniting Discuss’ leadership in AI-powered qualitative research, Voxco’s quantitative strength, and Ascribe’s language analytics, we’re building a system designed for how insights actually work. Fluidly, continuously, and intelligently.
Imagine moving from conversation to quantification, from open-ended emotion to statistically valid truth in one flow that learns as it goes. This is research that thinks faster, feels deeper, and acts smarter. This is the future of Discuss.
The future belongs to teams who can turn curiosity into clarity — instantly. We’re giving researchers, marketers, and decision-makers the ability to do just that: to see the story behind the data and the data behind the story.
That’s what this moment is about: the confidence to move faster without losing what makes your work human.
Be part of what’s next
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