Discuss Joins Marketing Smarts Podcast

Discuss Co-Founder and Chief Strategy Officer, Jim Longo, joins Marketing Smarts host George B. Thomas for a dive deep into the good, the bad, and the ugly of B2B market research.

In the podcast, hear Jim and host, George, discuss how without market research few companies can survive, let alone thrive and the intelligence derived from it that should be powering both business and marketing strategies.

Marketing Smarts: Market Research for B2B Marketing Success

80% of new services fail, and only about 11-12% of companies actually conduct formal research before they launch. Meanwhile, firms that conduct frequent research grow at a pace of 70% faster and are 60% more profitable.

In other words, market research is vitally important to the success of companies. Yet, many don’t do it, or if they do… they don’t do it well.

Few companies can survive, let alone thrive, without the necessary market research—and the intelligence derived from it that should be powering both business strategy, generally, and marketing strategically, specifically

Talk to an expert to discover how Discuss can help you make faster, smarter business decisions based on real-time market insights.