Discuss in Forbes – The Data-Driven Future
Discuss Co-Founder and Chief Strategy Officer Jim Longo in Forbes.
In the post-Covid world, technology has transformed customer buying habits as well as how organizations glean customer insights.
Technology, especially generative artificial intelligence (GenAI), is now driving more changes that are guiding today’s businesses toward a more informed, data-driven future. This new era that’s now upon researchers comes at a time when the pressure is building to better understand customers faster due to habits changing faster than ever.
According to Forrester, GenAI will have an average annual growth rate of 36% up to 2030, capturing 55% of the AI software market. In other words, we are living at a time when GenAI and advanced analytics have accelerated the evolution of market research, and companies should understand this trend as they try to keep up with the ever-evolving landscape.
Sign Up for our Newsletter
Related Articles
Discuss Closes 2025 With Major AI Innovations Following Its Merger Announcement with Voxco
New Virtual Personas, expanded AI interviewing, and quantitative-style data visualization give teams innovations that deliver 24-hour answers across the research…
New Virtual Personas, expanded AI interviewing, and quantitative-style data visualization give teams innovations that deliver 24-hour answers across the research…
Discuss and Voxco Announce Strategic Combination, Uniting Leaders in Qualitative and Quantitative Research to Shape the Future of Human Understanding
The merger brings together Discuss’ AI-powered qualitative expertise, Voxco’s quantitative rigor, and Ascribe’s analytics to lay the foundation for a…
The merger brings together Discuss’ AI-powered qualitative expertise, Voxco’s quantitative rigor, and Ascribe’s analytics to lay the foundation for a…
Discuss Recognized by OpenAI for 10B+ Tokens Milestone, Cementing Market Leadership
Seattle, WA, Oct 13, 2025 (GLOBE NEWSWIRE) — Discuss, the leading AI-powered market insights platform, announced that it has been…
Seattle, WA, Oct 13, 2025 (GLOBE NEWSWIRE) — Discuss, the leading AI-powered market insights platform, announced that it has been…