See Discuss’ CGO Adam Mertz speak at the MarTech Conference 2025

Marketing teams thrive—or fail—based on how well they optimize budgets, make data-driven decisions, and adapt to shifting audience preferences. Yet, 40% of new product launches fail, and only 40% of marketing executives trust their data. It’s time for a new approach.  

Learn how global brands like Danone, Mastercard, and REI, alongside leading tech companies, are revolutionizing market insights with always-on, generative AI-driven intelligence. You’ll discover how to move from a “travel agency” model of audience insights to an Agentic-style, real-time system that delivers deeper, more actionable data — without skyrocketing costs.  

You’ll walk away with practical strategies and real-world examples of how to:

• Integrate GenAI into your martech stack for real-time audience insights.
• Use GenAI agents to cut research costs while improving data accuracy.
• Shift from reactive to predictive analysis based on in-depth feedback at scale.