webinar: Tues, April 14th at 11:00 AM PST / 2:00 PM EST
From Research Platforms to Democratized Intelligence
How AI Is Redefining the Way Insights Get Done
What if the future of insights isn’t about better platforms, but entirely new ways of driving human-centered decisions?
AI is transforming how insights are generated, connected, and activated across the business. The question is no longer how fast you can run research. It’s how effectively you can turn understanding into action.
Following The Forrester Wave™: Experience Research Platforms, Q1 2026, join guest speaker, Senem Biyikli, Analyst at Forrester, alongside Discuss Chief Strategy Officer Adam Mertz, for a forward-looking conversation on what this shift really means.
Can't make it live? Register anyway and we'll send you the recording.
Why attend
The insights industry is at a turning point. What began as a race to adopt research tools is evolving into something much bigger.
This isn’t just about upgrading your tech stack.
It’s about moving from executing research to operating with intelligence.
As AI becomes embedded across research and design workflows, organizations are rethinking how insights are created and scaled, how knowledge is captured and activated, and how teams move faster without sacrificing depth or quality.
A new approach is emerging where AI connects workflows, elevates data, and enables teams to interact with human insights in entirely new ways.
At the center of it all is one critical question:
Do you have the right data and the right approach to power what comes next?
What you'll learn
What’s Working. What’s Not. What’s Next.
What the latest Forrester Wave™ reveals about where experience research platforms are delivering, where they are falling short, and what comes next
How AI Is Reshaping Insights Work
How AI is transforming research and design workflows, reshaping team structures, required skills, and how insights are scaled across organizations
Why Data Quality Will Make or Break AI
Why diverse, high-quality human-centered data is the make-or-break factor for training internal AI solutions and creating reliable virtual personas
From Research Projects to Insight Activation
What it means to move from conducting research to activating insights across the full lifecycle, and how leading organizations are enabling teams to interact with data dynamically
Featured Speakers
Forrester does not endorse any company, product, brand, or service included in its research publications and does not advise any person to select the products or services of any company or brand based on the ratings included in such publications. Information is based on the best available resources. Opinions reflect judgment at the time and are subject to change. For more information, read about Forrester’s objectivity here .