Thursday, August 28th @ 8:00 am PST / 11:00 am EST
Research Reinvented: How to Master GenAI & Ensure You're Not Left Behind
Featuring Forrester
The rules of market research have changed—and teams that don’t adapt are falling behind. Traditional methods can’t keep up with the demand for rapid, iterative decision-making. What once took weeks now happens in hours, and achieving speed, scale, and deep human understanding is no longer optional. It’s essential.
Join Jilleun Eglin, Sr. Director of Product at Discuss, and guest speaker Forrester Principal Analyst Rowan Curran for an interactive session on how GenAI is reshaping research. Discover what teams must do today to stay ahead and turn disruption into opportunity.
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What you'll learn
Enable GenAI
Steps to enable GenAI across teams, so anyone — from researchers to executives — can vibe code market insights faster than ever.
Scale Research
What’s needed to scale global qualitative research without sacrificing depth or human understanding.
Proven Strategies
Real-world examples for combining qual and quant to accelerate innovation, campaign development, and product iteration.
Featured Speakers
