ABOUT US

Welcome to the new era of human understanding

We believe in the transformative impact of people’s experiences, recognizing their critical role in fostering empathy and human centricity.

Trusted by the leading Market Insights, CX, and UX professionals worldwide, Discuss goes beyond data points, delivering in-depth insights in real-time and transforming customer relationships.

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K
hours of consumer video captured each year
+
top brands and agencies count on Discuss
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markets to gather insights from

OUR VISION

We turn curiosity into clarity

When we amplify the ‘voice of the customer,’ at the heart of what we do is to connect people and their experiences to organizations. From rich, in-depth insights comes inspiration and a new level of understanding that can inform decisions at every level.

Today, organizations are being evaluated by their impact on people’s lives — whether by company values, sustainability goals, or more importantly, their capacity for empathy. We believe that truly listening, understanding and valuing customers' experiences is critical for empathy and human centricity.

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Teams

A global, AI-powered market insights platform built for every type of team

Consumer Insights
Product/R&D
Brand & Marketing
Agency

Meet our leadership team

The visionaries behind Discuss dream big and break barriers.

Leadership
Daniel Graff-Radford
Chief Executive Officer
Adam Mertz
Chief Strategy Officer
Stephanie Kingery
Chief Financial Officer
Alex Tsepetis
Chief Technology Officer
Vincent Auger
Chief Revenue Officer
Jennifer Zember
Chief Marketing Officer
Kirsten Nantz
SVP of Product
Cayleigh McCarthy
VP of Customer Success
Michelle Northrop
VP of Customer Experience

A New Era of Connected Insights

At Discuss, we believe better decisions come from deep human understanding, not just data. That belief led us to build a leading AI-powered qualitative research platform. Today, we’re expanding that vision by bringing together Discuss, Voxco, and Ascribe into one connected insights company under the Discuss brand.

What this means for our customers

  • Broader insight capabilities: AI-powered qualitative research from Discuss, rigorous quantitative surveys from Voxco, and advanced AI analytics from Ascribe, all working together.

  • A more connected research experience: Move seamlessly from conversation to quantification and from exploration to validation, without switching tools.

A shared, human-centered vision: Empathy and human context remain central, with AI accelerating speed and scale.

Learn more
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CORE VALUES

How we work

Heart_Check

Empathize

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Collaborate

Psychology

Obsess

Objects

Out Innovate

Excel

Excel

Explore our core values
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Testimonials

The platform loved by teams across the globe

“Since adopting Discuss, we’ve seen a dramatic uptick in our teams getting connected to consumers. In just a few months, over two hundred of our team members have engaged in virtual IDIs, really learning how to connect with consumers and understanding them and what’s going on in their lives.”
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Sarah Tomasaitis
Director of Consumer & Shopper Insights
“Our problem to solve was that change is constant and we had to ask ourselves, how do we become more human centric and connect with humans in a more regular, agile way and remove some of the historical constraints to connections at scale. Discuss is serving as a solution to this problem.”
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Sioned Winfield
Senior Director of Global Insights & Marketing Capabilities
"At Telenet, we empower our product teams with tools like Discuss, enabling them to directly connect with consumers and truly understand their wants and needs. Customer feedback is at the heart of our strategy, and Discuss ensures that every business team can actively listen to and act on our customers' voices.”
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Laurence Fermont
Market Research Analyst
“Discuss and Genie have become indispensable tools in our qualitative research toolkit, enabling us to stay agile, responsive, and ahead of consumer trends.”
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Julie Katz
Senior Manager of Global Consumer Insights
“We have clients coming to us and asking us what software we’re using because they’re so impressed by it. Some of our really large global tech customers even make their own, but they’re coming to us excited about how easy yet powerful the Discuss qual platform is.”
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Robin Lindberg
Principal – Research Operations
“I know some companies like to go the “cheap” route and use Zoom or Teams because they already have it, but those platforms are not for research and don’t have the added features that Discuss has.”
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Sandra Ferris
Qualitative Director
“We've been delivering quick highlight reels to clients after research is completed and they have been loving it.”
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Katie Shaw
VP of Operations
"From start to finish, Discuss has been an awesome partner. Discuss helps us be more agile, which is critical.”
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Liz White
SVP, Research & Strategy