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Discuss Employee Spotlight – Tiana

The “Discuss Employee Spotlight” is a Q&A series dedicated to showcasing all of the amazing talent…

The Importance of a Market Research Analyst: Key Benefits and Skills

As the world becomes increasingly data-driven, understanding market trends is more crucial than ever for business…

Forrester and G2 Reports Explained

In this short video, Discuss’ Chief Growth Officer, Adam Mertz, highlights three recent industry reports and…

Online Ethnography Challenges and Best Practices

Ethnography is a method of studying consumer behavior and attitudes by observing and interacting with people…

Navigating Qualitative Research with Generative AI: Challenges and Best Practices

Qualitative research is a valuable method for exploring complex topics that cannot be easily measured quantitatively….

2024 Latest Market Research Software for Business: Tools, Trends, and Analysis

In an era of rapid digital transformation, leveraging the right market research software can catapult your…

Leveraging the Expertise of a Market Research Analyst for Informed Decisions

A market research analyst uncovers helpful facts by studying data about customers, business rivals, and the…

Advantages of Comprehensive Qualitative Studies for In-Depth Understanding

Qualitative studies offer a rich, detailed view into people’s experiences and perceptions. It’s like unveiling a…

3 Steps to Creating an Intriguing Screener

The reality is that people are busy. They don’t want to take the time to answer…

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The Ultimate Guide to Conducting a Focus Group Discussion

Immerse yourself in the minds of your target audience and unravel key insights that drive your…