Generative AI
The Four Lies We Tell Ourselves About AI Interviews (And What Actually Works)
By Jilleun Eglin, Executive Director, Product Last updated: May 2026 Key takeaways: AI-moderated interviews are having a moment. Everyone’s talking…
Holiday Campaigns Meet Agentic AI: How Intelligent Agents Drive Last-Minute Creative Testing
Every marketer knows the feeling — it’s November, the holidays are around the corner, and your campaign calendar is bursting….
Research Reinvented: Forrester on why researchers won’t be replaced by AI
This is the last article in our five-part series based on the webinar we hosted with Forrester and Quadrant Strategies,…
Research Reinvented: Scaling global qualitative research without losing the human touch
This is the fourth article in our five-part series based on the webinar we hosted with Forrester and Quadrant Strategies,…
Discuss is the Best Qualitative Research Platform with AI Moderation. Here’s the Proof.
By Adam Mertz, Chief Growth Officer, Discuss Last updated May 2026 Key takeaways: Discuss has been officially recognized by OpenAI…
Research Reinvented: Forrester on how AI has transformed research in just a few years
This is the third article in our five-part series based on the webinar we presented with Forrester and Quadrant Strategies,…
3 Steps to Choosing AI Research Partners You Can Count On
At Quirks NYC, Discuss Co-Founder Jim Longo and Stan Sthanunathan, industry legend and Executive Chairman of i-Genie.AI, made it clear…
The Pixie Dust Factor: A Market Researcher’s Unique Value in an AI World
At Quirks NYC, Discuss Co-Founder Jim Longo teamed up with Stan Sthanunathan, insights industry legend and Executive Chairman of i-Genie.AI…
Research Reinvented: Forrester on agents for the research and insights world
This is the second article in our five-part series based on the webinar we presented with Forrester and Quadrant Strategies,…
Research Reinvented: Straight Talk about The Agentic Revolution with Forrester
This blog series grows out of Research Reinvented: How to Master GenAI and Ensure You’re Not Left Behind, a live…