Most insights teams check in with consumers once a quarter. Emily Weinstein’s team at Danone talks to them every single week.
As Head of Strategic Insights and Analytics for Danone’s Baby & Kids Category, Emily didn’t always believe in qualitative research. Dozens of projects across infant formula, kids’ yogurt, and baby food later, her mindset flipped completely as she realized that smaller, closer conversations were the ones driving high-stakes decisions.
Her shift reflects a broader company-wide movement at Danone known as Consumer Love—an initiative designed to keep the entire organization connected to consumers, from entry-level teams to the C-suite. Emily’s team built their own version, Kid Central, tailored specifically to the baby and kids segment.
In this session, Emily joins Jilleun Eglin, Director of Product at Discuss, to reveal what a true culture of empathy looks like day to day. Together, they will share practical frameworks for conducting authentic research within the sensitive landscape of new parents, strategies for maintaining deep consumer trust, and proven methods for turning stakeholders into active participants from day one.
Key Takeaways
- Organization-Wide Empathy: Strategies for cultivating a lasting commitment to consumer connection that spans from entry-level teams to the executive suite.
- Sensitive Demographics: Practical frameworks for conducting authentic research with new parents and infant formula users while maintaining deep trust.
- Stakeholder Immersion: Real-world use cases demonstrating how early stakeholder involvement directly influences decisions in nuanced markets.
