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Nestle’s Innovation Journey: How Consumers Play an Invaluable Role
How do you empower marketers, product managers—even non-researchers—to connect directly with consumers and embed real customer voices at every stage…
How do you empower marketers, product managers—even non-researchers—to connect directly with consumers and embed real customer voices at every stage…
Research Reinvented: How to Master GenAI and Ensure You’re Not Left Behind
The rules of market research have been rewritten and teams that don’t adapt are being left behind. Traditional approaches can’t…
The rules of market research have been rewritten and teams that don’t adapt are being left behind. Traditional approaches can’t…
Seduced by Data, Ghosted by Emotion: Rekindling Human Intimacy in the Age of AI
From the Quirk’s New York Event | July 2025 As AI-driven solutions rapidly evolve within the qualitative research landscape, the…
From the Quirk’s New York Event | July 2025 As AI-driven solutions rapidly evolve within the qualitative research landscape, the…