Discuss.io has once again received industry recognition as a leading video conferencing technology provider with the latest award win for breakthroughs in marketing technology.
“The current global pandemic has made fostering connections with customers even more important for companies” says Simon Glass, CEO at Discuss.io. “Brands have a heightened need to know what consumers are doing and thinking, and how things will continue to change. At the same time, we’ve seen COVID-19 quarantine and social distancing all but eliminate face-to-face market research across the globe. As a result, focus groups, In-Depth Interviews (or IDIs) and other ways for companies to connect with consumers have all had to move online. The need to uncover deep and purposeful insights through video-based conversations in an efficient, cost effective manner with minimal learning curve has become more important than ever.”
Discuss.io’s video conferencing technology enables brands and agencies to connect with consumers on-demand, while efficiently capturing and analyzing the feedback received from their customers. To paraphrase one tech journalist, it’s the Rolls Royce of video conferencing platforms.
Discuss.io’s win speaks to the need for companies’ to have better, more specialized video conferencing tools. While other major platforms are focussed on the needs of the mass consumer and education market in wealthy countries, with new features such as such as larger room sizes, broader hardware support (Facebook Portal, Amazon Echo Show) and background filters, Discuss.io has instead focussed on enabling rich and meaningful conversations with consumers. Discuss.io is able to recruit and conduct research in over 100 countries (including many low internet bandwidth nations), and specializes in providing companies with the tools they need to conduct, analyse, access, and communicate the insights that really matter.
Discuss.io’s win of the “Best Video Hosting Solution Award” in the MarTech Breakthrough Awards is a testament to the importance of online market research with what is currently going on in the world, and further strengthens the company’s position as a thought leader in the video conferencing industry and market research industry as a whole.
The MarTech Breakthrough Awards are judged by senior-level marketers, sales professionals, journalists, analysts and technology executives. Learn more and see the full list of winners at martechbreakthrough.com/2020-winners.
David Frank is the marketing Manager at Discuss.io. Originally hailing from Western Australia, he has also lived in Tokyo, Japan; Hanoi, Vietnam; Edinburgh, Scotland; and is currently based in Seattle, USA. He has a Master’s of Science in Marketing from Edinburgh Napier University in the UK, and in his spare time writes about marketing at goodbadmarketing.com, gives talks for the general public on marketing, and grows a lot of his own food (instagram.com/seattlefoodgardener). You can learn more about him at thedavidfrank.com.