Master Moderating For Consumer Connections
Expert guidance and tips to successfully interview and get good qualitative insights online.
This guide includes the following sections:
- Creating a discussion guide that really works in an online environment
- How to ladder questions to get to the real “why” and the important insights
- Getting your technology set properly
- Levering the online video platform to make your job easier
Online focus groups and in-depth interviews are the new normal and you’ll be surprised how much money they can save you while being more effective.