Generative AI
The Four Lies We Tell Ourselves About AI Interviews (And What Actually Works)
Look, AI-moderated interviews are having a moment. Everyone’s talking about them. Some people are overselling them. Others are writing them…
Holiday Campaigns Meet Agentic AI: How Intelligent Agents Drive Last-Minute Creative Testing
Every marketer knows the feeling — it’s November, the holidays are around the corner, and your campaign calendar is bursting….
Research Reinvented: Forrester on why researchers won’t be replaced by AI
This is the last article in our five-part series based on the webinar we hosted with Forrester and Quadrant Strategies,…
Research Reinvented: Scaling global qualitative research without losing the human touch
This is the fourth article in our five-part series based on the webinar we hosted with Forrester and Quadrant Strategies,…
10 Billion Tokens Later: Why Discuss Was Recognized by OpenAI and What It Means for the Future of Qualitative Research
10 Billion Tokens Later: Why Discuss Was Recognized by OpenAI and What It Means for the Future of Qualitative Research…
Research Reinvented: Forrester on how AI has transformed research in just a few years
This is the third article in our five-part series based on the webinar we presented with Forrester and Quadrant Strategies,…
3 Steps to Choosing AI Research Partners You Can Count On
At Quirks NYC, Discuss Co-Founder Jim Longo and Stan Sthanunathan, industry legend and Executive Chairman of i-Genie.AI, made it clear…
The Pixie Dust Factor: A Market Researcher’s Unique Value in an AI World
At Quirks NYC, Discuss Co-Founder Jim Longo teamed up with Stan Sthanunathan, insights industry legend and Executive Chairman of i-Genie.AI…
Research Reinvented: Forrester on agents for the research and insights world
This is the second article in our five-part series based on the webinar we presented with Forrester and Quadrant Strategies,…
Research Reinvented: Straight Talk about The Agentic Revolution with Forrester
This blog series grows out of Research Reinvented: How to Master GenAI and Ensure You’re Not Left Behind, a live…