AI Research
How to Evaluate AI Research Tools and Prove Their ROI: What Insights Teams Get Wrong
By Cayleigh McCarthy, VP of Global Customer Success, Discuss Published June 2026 Key takeaways: At IIEX North America in April…
How to Get the Most Out of AI-Moderated Interviews: A Practical Guide for Qualitative Researchers
By Jill Postoak, Senior Director of Product Marketing, Discuss Last updated: June 2026 Discuss is the AI-powered qualitative and quantitative…
How to Scale Qualitative Research with AI: What Forrester Found
By Adam Mertz, Chief Strategy Officer, Discuss Last updated May 2026 Discuss is an AI-powered market research platform named a…
What Does an AI Research Strategy Actually Look Like for Insights Teams?
By Adam Mertz, Chief Strategy Officer, Discuss Last updated: May 2026 Key Takeaways: A real AI research strategy treats every…
What a panel with three AI-only competitors taught me about AI research strategy
By Adam Mertz, Chief Strategy Officer, Discuss Last updated: May 2026 Key takeaways: At Succeet in Frankfurt, I shared a…
Human-in-the-Loop Isn’t a Safeguard—It’s a Competitive Advantage
For a while, “human-in-the-loop” has sounded like the corporate equivalent of a seatbelt. Necessary.Responsible. A compliance checkbox. It’s often described…
From Signals to Stories: Why AI Needs Human Researchers to Turn Patterns Into Meaning
If you’ve spent any time looking at AI-generated research dashboards lately, you’ve probably had this moment: The themes look clean….
Insight Is Not Impact: Why Human Judgment Is the Missing Link Between AI Findings and Business Action
January is for planning. February is for pressure-testing. By now, leadership teams have dashboards full of data. AI has surfaced…
The Trust Economy of Research: How Human Presence Increases Confidence in AI-Powered Insights
AI can generate insight. But can it generate belief? That distinction — capability versus credibility — is shaping the next…
The New Qual Stack: How AI and Human Insight Are Redefining Qualitative Research
The Myth of Replacement—and the Reality of Reinvention Few topics spark as much debate in research circles right now as…