Our CEO and co-founder Zach Simmons recently sat down with Matt Drusig, founder of the market research firm Innovate. The conversation ranged from the origins of Discuss.io as a reaction to the failures of the traditional insights process, to the challenge of building a platform that automates common workflows, to the future of market research in a more technology-driven environment than traditional market research has typically taken advantage of.
Innovate, created by Matt Drusig, Gregg Lavin, and George Llorens, is an online, global sampling firm dedicated to delivering “real people, quality insights.”
Zach Simmons is the Founder and president of Discuss.io. Zach has 20 years of experience building software. Prior to founding Discuss.io, he was the Technical Product Manager for Amazon Web Services (S3) where he ran the team that built the infrastructure that now powers a significant percentage of the modern Internet. Zach holds an MBA from the University of Chicago Booth School of Business.
An entrepreneurial leader, Zach is passionate about building disruptive and agile SaaS based market research startups as an alternative to traditional market research. Seeing a need for change within the Industry, Zach launched Discuss.io, bringing Market Research to the digital age.