In-depth Consumer Interviews
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The Next Generation of Qualitative Insights
WEBCAM INTERVIEWS AND FOCUS GROUPS
THE ONLINE FOCUS GROUP ADVANTAGE
4 Reasons to Use Webcam Interviewing for Your Next Online Focus Group
- Webcam interviewing makes it easy to show stimuli of nearly any kind-static images, video, PowerPoint presentations and software; participants can even do collaborative mark-up.
- Researchers can ask simple polling questions.
- The participants (moderator and clients, too) can log in anywhere with a high-speed connection.
- At the end of the online focus group, the researcher leaves with a link to a full video recording of the session.