Reckitt Benckiser Video Case Study

Through the pandemic, market research and consumer behavior changed — consumer closeness seemed more difficult than ever. Sai Pisipati, Global Consumer Insights & Analytics Manager at Reckitt Benckiser, recognized this, and found the right tools he needed with, the people insights platform he needed for:

  • Concept & product development
  • Brand validations
  • Consumer user experience offered more flexibility to directly engage with consumers, as well as agile research approaches that resulted in an effective consumer closeness program and more opportunities to empathize with consumers.

Learn how Reckitt Benckiser earned a permanent seat at consumers’ window with



Request a Demo Today

Start A Conversation

What’s blocking you from actionable insights and scaled consumer closeness? We believe it all starts with a conversation.

Let's Chat

Customer Experience Update