Through the pandemic, market research and consumer behavior changed — consumer closeness seemed more difficult than ever. Sai Pisipati, Global Consumer Insights & Analytics Manager at Reckitt Benckiser, recognized this, and found the right tools he needed with Discuss.io, the people insights platform he needed for: Concept & product development Brand validations Consumer user experience Discuss.io... Read More
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Fireside Chat with Stan Sthanunathan
Stan Sthanunathan drops some serious insight during this chat with Jim Longo pulled from his decades of experience.... Read More
Mobile Shop Along Case Study – Unilever
See how Unilever generated immediate insights and executed changes quickly with Discuss.io's new Mobile Screen Share app that is built into the online video consumer conversation platform. The mobile user experience is different, but growing as an important shopping device. It's critical to see what the users are doing on their mobile screen while interviewing... Read More
It’s Not Just a Smartphone, It’s a Shopping Platform: How Unilever Improves the Mobile E-Commerce Experience through Qualitative Research and Shop-Alongs.
Oli Bradley delivers a master class in how a focus on mobile user experience improves shoppers success in finding and buying products they need and love.... Read More
How Innovation Teams Scale Qualitative Research with Video
Innovation teams need the consumer perspective to create and refine ideas. Learn how the Discuss.io platform helps innovation teams scale those conversations.... Read More
Mobile Screen Share Feature Walkthrough
Bring the users mobile screen into an online video interview. Take advantage of all of the features of Discuss.io PLUS a users mobile screen.... Read More
All Things Insights – Video Market Research Platform – Tech Showcase
Jim Longo, our co-founder and Chief Strategy Officer, presents the core Discuss.io online qualitative research platform, the recently launched Bring Your Own panel feature - Respondent Management Hub and a sneak-peek at our new Mobile Screen Share App. It's packed 15 minutes!... Read More
Building Connects Programs for Consumer Empathy
Jim Longo dives into the details and benefits of building a consumer connects program with client stories, realities from experience and key elements for success. This was delivered the Quirk's Virtual Conference in February 2021 and is 21 minutes long.... Read More
What is Smart Video?
Smart video expands the core function of online video conversations to include workflows, recordings, transcriptions as well as behind the scenes technical work to make video work harder. Ashley Wali, Discuss.io's VP of Product discuss Smart Video and share some insights.... Read More
Consumer Connects Program
Consumer Connects programs shift conversations with consumers from inconstant, expensive projects to a regular part of the product or marketing function at a lower per conversation cost. ... Read More
