Over the past two years, key research trends that were present even before the pandemic have accelerated dramatically, spurred on by CX, UX, and insights teams using the latest market research technology. To break down these trends, and highlight how innovative companies and research agencies are making them work to meet their research needs, Discuss... Read More
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Introducing Discuss: A Look at How We Turn Experiences Into Insights
How does the Discuss platform help innovative agencies, as well as CX, UX, and Market Insights teams around the world turn experiences into insights? This short video gets to the heart of what we do and love.... Read More
Case Study: Why buzzback chose Discuss over FocusVision (now Forsta)
Finding the right partner for market research software, one that enables agencies to move quickly and with ease to deliver customer insights, can be a challenge. Software solutions providers may offer a wide range of features, but it isn’t always clear how committed that provider is to innovating beyond the needs of today to anticipate... Read More
Case Study: How Walnut Unlimited Delivers Customer Voices Quickly
Today’s customer feedback software needs to take on a lot of heavy lifting for consumer research agencies short on time. Walnut Unlimited, a UK-based Insights agency with the mission of helping brands connect with people by understanding people, knows how to move fast to keep clients engaged and happy. They turn to Discuss as their technology... Read More
Digital Agile Research Webinar: How Reckitt Scales In-Depth Insights
The last two years have changed everything – especially how people socialize and connect with others. For Reckitt’s intimate wellness brands, this massive shift has led to a digital transformation initiative that emphasizes utilizing a more digital agile tool set. With a desire to better understand the sentiment and attitudes of key target audiences, and... Read More
The 5 Critical Requirements to Enabling Consumer Closeness at Scale
Everything has changed in two years: consumers, markets, research and leading organizations are recognizing that in times like these, it’s more important than ever to be even closer to the consumer. In this 'Ted Talk' style session, Discuss.io Co-founder and Chief Strategy Officer Jim Longo distills his years of experience in relation to the dramatic... Read More
Reckitt Benckiser Video Case Study
Through the pandemic, market research and consumer behavior changed — consumer closeness seemed more difficult than ever. Sai Pisipati, Global Consumer Insights & Analytics Manager at Reckitt Benckiser, recognized this, and found the right tools he needed with Discuss.io, the people insights platform he needed for: Concept & product development Brand validations Consumer user experience Discuss.io... Read More
Fireside Chat with Stan Sthanunathan
Stan Sthanunathan drops some serious insight during this chat with Jim Longo pulled from his decades of experience.... Read More
Shop Along App Case Study Review – Unilever
See how Unilever generated immediate insights and executed changes quickly with Discuss’s mobile screen sharing app, a Discuss Live feature built into its People Experience Platform. The platform provides a window into the mobile user experience for organizations that need to understand the user experience (CX) of their key audiences. Unilever has used this shopalong... Read More
It’s Not Just a Smartphone, It’s a Shopping Platform: How Unilever Improves the Mobile E-Commerce Experience through Qualitative Research and Shop-Alongs.
Oli Bradley delivers a master class in how a focus on mobile user experience improves shoppers success in finding and buying products they need and love.... Read More