Category Archives:

Hybrid Research Webinar: Activating New Hybrid Research Strategies to Drive Growth

Over the past two years, key research trends that were present even before the pandemic have accelerated dramatically, spurred on by CX, UX, and insights teams using the latest market research technology. To break down these trends, and highlight how innovative companies and research agencies are making them work to meet their research needs, Discuss... Read More

Digital Agile Research Webinar: How Reckitt Scales In-Depth Insights

The last two years have changed everything – especially how people socialize and connect with others. For Reckitt’s intimate wellness brands, this massive shift has led to a digital transformation initiative that emphasizes utilizing a more digital agile tool set. With a desire to better understand the sentiment and attitudes of key target audiences, and... Read More

The 5 Critical Requirements to Enabling Consumer Closeness at Scale

Everything has changed in two years: consumers, markets, research and leading organizations are recognizing that in times like these, it’s more important than ever to be even closer to the consumer. In this 'Ted Talk' style session, Co-founder and Chief Strategy Officer Jim Longo distills his years of experience in relation to the dramatic... Read More

Reckitt Benckiser Video Case Study

Through the pandemic, market research and consumer behavior changed — consumer closeness seemed more difficult than ever. Sai Pisipati, Global Consumer Insights & Analytics Manager at Reckitt Benckiser, recognized this, and found the right tools he needed with, the people insights platform he needed for: Concept & product development Brand validations Consumer user experience Read More

Shop Along App Case Study Review – Unilever

See how Unilever generated immediate insights and executed changes quickly with Discuss’s mobile screen sharing app, a Discuss Live feature built into its People Experience Platform. The platform provides a window into the mobile user experience for organizations that need to understand the user experience (CX) of their key audiences. Unilever has used this shopalong... Read More