Agile Qualitative Research Program

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Here is your free copy of the Agile Qualitative Research Ebook. We've included some additional ideas and case studies on using Agile Research to improve insight below. Enjoy!

Related Resources

Case Studies

Infusing the ‘Voice’ and ‘Face of Customer’ Into the Customer Journey Map

Logitech applies its customer journey framework to inform execution efforts on new portable smart speakers, leveraging’s end-to-end smart video...


Agile Approaches for Consumer Insights

Think about which companies you know that have been able to adapt to change most rapidly. Chances are that the...


3 Areas Where Online Qual Excels

Quantifying customer reception is vital to improve design and market fit. Modern release cycles, however, often lead to product design...

Customer Experience Update