Market research today has the flexibility to encompass multiple methodologies to relieve the myopia associated with just one point of view.
Marketing research is essential to any business. This is the way that businesses determine if their proposed ideas and methods will be accepted and also they way that they monitor and explore how currently in-place marketing strategies and methods are performing. In effect, without marketing research, businesses are merely guessing
Alert! Magazine First Quarter 2014 5 Steps to a Better Qualitative Research ExperienceCorporate market researchers are doing more with less. Along with fewer resources comes an increased need to provide action-focused insights and create more value for internal business units. Delivering better, more actionable insights (even when resources are constrained)