Category Archives: Qualitative Research Trends

Qualitative Research Trends of the Future: A Talk with Jim Longo

Jim Longo is the Co-Founder and Chief Strategy Officer of A pioneer in the insights industry for over thirty years, he recently shared some of his reflections, observations, and predictions regarding how the pandemic has changed the landscape for qualitative research. 2020 was a disruptive year for most industries, to say the least. How has... Read More