Category Archives: online qual

Get Pinpoint Accurate Personas Using Qualitative Research

Whether you need to understand a user base for a go-to-market strategy or are looking to build customer awareness across the business, creating accurate user personas backed by qualitative research is critical.   Why Use Qualitative Research for Personas Accurately defining personas is essential to success in everything from user experience, to product development and marketing. Yet many... Read More

Maximize the number of research projects completed by year’s end: Yes, it can be done

Ask most agencies managing enterprise-level market research (MRX) projects, and they’ll tell you they have a love/hate relationship with their end-of-year workload. In the final months leading up to the new year, more last-minute project assignments come up as budgets get spent and stress levels run high. Turnaround times must be quick for new quotes, projects,... Read More

The Future of Qualitative Research is Digital

This post was originally published in Research World. The pandemic forced many agencies and global brands that traditionally relied on in-person focus groups and interviews for qualitative research to go online. Insights professionals that were already collecting insights from online discussions ramped that up significantly. The latest GRIT report showed a massive increase in 2020 in... Read More

Consumer Conversations Reign Supreme for Achieving Empathy

On RBDR, an established podcast famed for providing marketing insights you won’t find anywhere else, Discuss.io’s CSO Jim Longo discussed the importance of empathy, the impact of COVID-19 on market research, and the evolving relationship between qualitative and quantitative research. https://youtu.be/c2HQOus09do (For more insights from Jim Longo, please see the first part of this series entitled "The... Read More

The Golden Era of Online Qual is Here

Acclaimed marketing podcast RBDR prides itself on providing news insights and commentary you won’t find anywhere else for the market research industry. The host, Bob Lederer, has seen it all throughout his twenty-six years in the business. He dedicates two full episodes to Discuss.io’s Chief Strategy Officer, Jim Longo, which speaks volumes about the value... Read More