Category Archives: Augmented Insights

Teams and Discuss.io: The New Way to Extract More Insights in Less Time

What do a product manager at a global entertainment company, a small customer experience team at an e-commerce platform, and a marketing manager at a beloved CPG brand have in common? They could all be sitting on countless hours of Microsoft Teams videos with unlimited potential of bringing that qualitative data to life. Extracting insights, increasing... Read More

Zoom and Discuss.io: The New Way to Extract More Insights in Less Time

What do a product manager at a global entertainment company, a small customer experience team at an e-commerce platform, and a marketing manager at a beloved CPG brand have in common? They could all be sitting on countless hours of Zoom videos with unlimited potential of bringing that qualitative data to life. Extracting insights, increasing customer... Read More

From Observation to Insight to Strategy: The Evolution of Innovation

Many people think that innovation starts with the proverbial "big idea," the imaginary bulb that lights up above an inventor’s head when they reach that “a-ha!” moment. Think Sir Isaac Newton and the apple, or Steve Jobs and calligraphy. But in reality, most business innovation, product or concept development is an iterative process, a story of... Read More

Introducing Augmented Insights – AI Driven Suite of Tools to Reduce the Time to Insight

We know that no insights project is complete without distilling hours of interviews into the key statements and aha! moments that is the magic of having consumer conversations. In order to help insights professionals go from interviews to insights more quickly, Discuss.io is proud to announce the release of a new suite of tools built... Read More