Category Archives: anti-bias

The Future of Qualitative Research is Digital

This post was originally published in Research World. The pandemic forced many agencies and global brands that traditionally relied on in-person focus groups and interviews for qualitative research to go online. Insights professionals that were already collecting insights from online discussions ramped that up significantly. The latest GRIT report showed a massive increase in 2020 in... Read More

3 Ways to Remove Bias from the Interview Process with Tech Tools

Bias isn’t always conscious. Try as you might to fight against personal predispositions, bias can still find its way into the interview process. According to a recent LinkedIn survey, 42% of talent professionals and hiring managers feel that interviewer bias is a problem. This isn’t just a social issue, either. When companies allow bias to affect hiring... Read More