In this article published in the Huffington Post, Discucss.io Founder Zach Simmons elaborates on the need to have a conversation in the age of big data. Read it here.
Despite swimming in data, consumers aren’t so easy to pin down. Data will show us what and how consumers are buying. It doesn’t give us answers about why they behave, and purchase, as they do. These decisions need to understood contextually and culturally, and they only way to do that is through having a conversation.
However, in order to drive adoption, the tools that we use have to be scalable and agile in order to enable reduced time to market, and allow brands to make real-time business decisions. Conversations conducted with Discuss.io happen on demand, in real-time, via live video with multinational brands and consumers from around the world.
Start a conversation with us to learn more about how Discuss.io can help to connect you with consumers and solve your business problems.
Zach Simmons is the Founder and president of Discuss.io. Zach has 20 years of experience building software. Prior to founding Discuss.io, he was the Technical Product Manager for Amazon Web Services (S3) where he ran the team that built the infrastructure that now powers a significant percentage of the modern Internet. Zach holds an MBA from the University of Chicago Booth School of Business.
An entrepreneurial leader, Zach is passionate about building disruptive and agile SaaS based market research startups as an alternative to traditional market research. Seeing a need for change within the Industry, Zach launched Discuss.io, bringing Market Research to the digital age.