Just this past week in Amsterdam, Discuss.io Co-Founder and VP of Research Solutions, Jim Longo was on stage at the Unleashing Innovation in Market Research and Insights conference with Caroline Verkest, Senior Market Researcher at Telenet. Telenet is Belgium’s leading provider of converged connected entertainment and business solutions.
Like many others in the industry, Caroline is part of a small team of market researchers. Her team has three people, while the marketing department that they support has about 150 people. Her team understood their consumers well but were having trouble transmitting that knowledge to the marketers. She knew that in order to create a truly consumer-centric organization and build consumer empathy throughout the marketing team, she’d have to enable the marketers to speak directly with consumers.
She started looking for help and found Discuss.io in the Harvard Business Review. With Discuss.io, she was able to launch a consumer connects program, enabling the marketers to speak directly with consumers on a regular basis. Caroline spoke about the successes of this program on stage, stating “when you understand and feel with your consumer, it inspires you to develop better products.”
To learn more, read our case study about how Discuss.io enabled Telenet’s marketing team to be more consumer-centric.
Zach Simmons is the Founder and president of Discuss.io. Zach has 20 years of experience building software. Prior to founding Discuss.io, he was the Technical Product Manager for Amazon Web Services (S3) where he ran the team that built the infrastructure that now powers a significant percentage of the modern Internet. Zach holds an MBA from the University of Chicago Booth School of Business.
An entrepreneurial leader, Zach is passionate about building disruptive and agile SaaS based market research startups as an alternative to traditional market research. Seeing a need for change within the Industry, Zach launched Discuss.io, bringing Market Research to the digital age.