Today, Discuss.io announced the Pulse program, a new solution to help reduce the friction of building a consumer empathy program, Discuss.io’s Pulse program makes it possible for every marketer to talk to consumers frequently. It is another industry first – a packaged solution that operationalizes consumer empathy quickly, easily, and at scale. There is now a solution that enables every marketer to talk global consumers on a regular basis.
Great marketers know that understanding consumers is the key to building products that people want to buy and creating advertising that resonates. And in the age of big data, there is no lack of analytics tools and platforms that help build that understanding, but there is no technology that can replace the understanding and empathy that can be developed from a live conversation with a consumer.
Discuss.io’s Pulse program enables live video conversations directly between consumers and marketers. Regular conversations with global consumers can be scaled across geographies and teams enabling all marketers within an organization to build and strengthen consumer empathy.
“With our online, video platform and network of global research experts, we have been helping brands develop consumer empathy and discover insights for years,” said Zach Simmons, Founder and CEO of Discuss.io. “And now we have taken our learnings from thousands of consumer conversations with the world’s largest brands and packaged them up in a scalable program that reduces the friction and the cost of building and maintaining a consumer empathy program.”
Link to press release here.
Zach Simmons is the Founder and president of Discuss.io. Zach has 20 years of experience building software. Prior to founding Discuss.io, he was the Technical Product Manager for Amazon Web Services (S3) where he ran the team that built the infrastructure that now powers a significant percentage of the modern Internet. Zach holds an MBA from the University of Chicago Booth School of Business.
An entrepreneurial leader, Zach is passionate about building disruptive and agile SaaS based market research startups as an alternative to traditional market research. Seeing a need for change within the Industry, Zach launched Discuss.io, bringing Market Research to the digital age.