Category Archives: Online Market Research

What Is Online Qualitative Research and How Is It Done in 2020?

The focus group has gone digital. While face-to-face studies have proven excellent for gauging body language and real-time feedback, online qualitative research gives companies a way to scale their research and improve their speed and iteration. What’s more, an online approach can also help to keep research costs low without sacrificing results. In a recent interview,... Read More

10 Language Blunders That Would Have Been Avoided With Market Research

Businesses try as much as possible to keep brands, model names and slogans consistent across international markets as much as possible for obvious reasons. Sometimes companies catch poor meanings in local languages and dialects before launch,  by reaching out to regional offices, and by contacting a few people they personally or professionally know. However as... Read More

Video Conferencing Technology Best Practices to Ensure Outstanding Experiences

For modern researchers and CX professionals who use interviews to gather customer insights, reliable video conferencing technology is essential. But interviewers must also take the extra step of confirming interviewees have the right technologies and a strong grasp on how to use the video conferencing platform before an interview begins. The contexts, hardware, and types... Read More

Online Qualitative Research Basics

What is Online Qualitative Research? Online qualitative research is simply a research method that involves collecting data about a person’s thoughts and attitudes towards a product or an area of research interest conducted online rather than face to face or via phone conversations. They include focus groups, individual depth interviews (IDIs), diaries, blogs, market research online... Read More

Discuss.io Featured in 2020 GRIT Report

Once again, for the sixth year in a row, Discuss.io is honored to be featured in the 2020 GRIT Report.  Released by Greenbook, the report is one of the most acclaimed and widely read resources detailing trends and analysis of the market research industry, and has become a key metric for companies to understand their... Read More