The annual GreenBook Research Industry Trends survey (GRIT) has just been released!
The GRIT Survey provides important insight into which approaches and methodologies brands value the most in corporate research. It gives brands and suppliers the chance to share their perspectives. The results of the survey shed light on the direction of the industry and what to expect in the year to come.
The survey also yields a ranking of the world’s most innovative brands and suppliers, as defined how they leverage or enable insights in creative and effective ways. The most innovative suppliers are then asked to make a commentary on the results of the survey. The survey also yields a ranking of the world’s most innovative brands and suppliers, as defined how they leverage or enable insights in creative and effective ways. Last year, the most innovative suppliers were then asked to provide an innovative case study for an ebook, Insights That Work. We are proud to share our contribution from last year, when we were ranked as the 27th most innovative supplier in the industry.
Zach Simmons is the Founder and president of Discuss.io. Zach has 20 years of experience building software. Prior to founding Discuss.io, he was the Technical Product Manager for Amazon Web Services (S3) where he ran the team that built the infrastructure that now powers a significant percentage of the modern Internet. Zach holds an MBA from the University of Chicago Booth School of Business.
An entrepreneurial leader, Zach is passionate about building disruptive and agile SaaS based market research startups as an alternative to traditional market research. Seeing a need for change within the Industry, Zach launched Discuss.io, bringing Market Research to the digital age.