Go From Interview to Insights Faster with Augmented Insights
Our Augmented Insights suite of AI powered tools help you discover, extract and share critical insights from consumer conversations more quickly.
- Auto Transcription and Translation to give you almost immediate AI driven verbatim of the interview in over a 100 languages
- Sentiment Analysis of the transcriptions to associate positive, negative and neutral feelings with specific statements and video moments.
- Theme Identification to bring up specific keywords and ideas across numerous videos within a project.
- Capture Key Takeaways after every interview from moderators and observers while the insights are fresh.
- Tagging and Tag Explorer to streamline access to specific sections of your video clips that help you tell the story.
Trusted By Global Brands and Agencies
AARP
Netgear
Unilever
Pepsico
mastercard
ipsos
Gsk
Colgate-Palmolive
Faster Findings with Interactive Discussion Guides + Annotated Transcripts
Write a discussion guide that appears in the meeting room for all interviews. Check off questions as you ask them, and we’ll automatically annotate the transcript and video timeline so you can skip to the answers you need most.
When you need to analyze responses to the same question across multiple interviews, export your answers for a cross-interview look that reveals patterns in a flash.
Get Organized with Video Clip Tagging and Tag Explorer
Our Saved Moment feature captures 30 seconds of magic during your video interviews, but you may save dozens (or hundreds) of clips during a project. Our real-time tagging feature helps you organize clips around recommended, pre-built or on-the-fly tags.
Observers and moderators can both tag the saved moments in the meeting room and our tag explorer helps you filter and find the clips that tell the story you want to tell. Clients using tags cut their insights generation time in half and actively share many more clips.
Interactive Discussion Guides
Create structure and consistency in your interviews with a single or multiple discussion guides. It automatically associates checked questions with that point in the transcript.
Saved Moments
A click of the Save Moments button captures 15 seconds before and after that moment as a clip and stored in your recordings for later.
Sentiment Analysis
Our AI driven sentiment analysis assigns a positive, negative, neutral or mixed tag to the saved moment video clips.
Machine Generated Translation
Eliminate language constraints with AI driven translation in over 100 languages.
Automatic Transcription
We use Natural Language Processing (NLP) - a form of artificial intelligence - to render a machine transcription within an hour of the end of the interview.
Theme Word Cloud
We pull keywords from transcripts to highlight themes that may support your hypothesis or create an additional AHA! moment of insight.
Services
We make connecting with consumers easy by providing a selection of professional services and market research tools for you to choose from as you need them.
How Projects Work
01
Project Recruitment & Setup
On-demand global recruitment in over 160 countries. We find the right target, quickly.
02
Live Video Conversations
Speak with consumers one-on-one or in a group, share stimuli, and allow your team to observe without disrupting. Simultaneous translation available in over 20 languages.
03
Sharable Insights in a Snap
Video is recorded and archived to rewatch. Share insights easily with searchable transcripts, simple video editing tools.