Qualitative Interview

Qualitative interviews are the most effective form of qualitative research (in which respondents are asked open-ended questions, as against selecting from a short list of predefined answers). Qualitative interviews give researchers the opportunity to ask follow-up probing questions of participants, and encourage better, longer and more honest answers. As a result, insights gleamed from qualitative interviews are richer than qualitative surveys. Discuss.io’s recorded qualitative interviews also result in more compelling insights through the use of video clips and highlight reels that can be presented to stakeholders, along with the findings.