The process of finding respondents for research. This process may be handled by the researchers using a variety of means, our outsourced to specialist companies who have their own pools of people they can draw on, or recruit fresh. Recruits are selected based on defined demographic characteristics, along with other requirements, such as being a customer of a product category, or the person who makes grocery purchase decisions in their household.
The quality of market research comes down to the participants you recruit. A large and diverse pool of existing recruits is essential. Discuss.io is the market leader offering pools and fresh recruiting in over 100 countries, worldwide. Discuss.io recruits are also of higher quality. We score recruits for their level of talkativeness, and by running a tech check, to rate their computer and internet speed for video chat.