Participants are financially rewarded for giving up their time, usually over an hour, and providing honest information about their feelings, motivations, beliefs, attitudes, and behavior. Incentives are usually digital gift cards or pre-paid cash cards, in local currency. In traditional market research these were managed and tracked manually by external systems. integrates this into our platform, automating this task for you, whether participants recruited through us, or if they were imported into our system (DIY Recruiting).