Consumer Confusion Study

A study that aims to measure the tendency of consumers to confuse the company that makes a particular brand with another company, or to confuse one brand with another. This is a popular research is used to measure brand affinity. The new mobile screen-share app integrated with the platform lets you see/observe your consumers experience brands elements in real-time while interviewing them through the platform. Researchers can take advantage of all of the features and benefits of the platform while watching the respondent’s mobile or tablet screens and seeing their faces – it’s a mobile experience game changer.