Ad Concept Testing

Ad recall is a metric for marketing campaigns that measures how memorable an advertisement is to an audience, by asking respondents about their recollection or recall of an advertisement. Answers may provide insight to the most memorable attribute of an advertisement. Traditionally, ad recall is measured by showing consumers ads and asking them questions about those ads later, sometimes immediately after. Those questions can be as broad as “Do you remember seeing this ad?” and more specific, like “Do you remember the product/brand this ad is for?” Recall is lessened over time.