With Facebook’s launch of 50-person free video chatrooms under the name “Messenger Rooms”, the question must be asked, is this a good thing or a threat to business-focussed platforms that are currently booming under the COVID-19 quarantine?
Last week Business Insider spoke to industry experts who asserted that losing free users is unlikely to affect Zoom and other paid video tools. Carolina Milanesi, an analyst at Creative Strategies, said she thinks it’s impossible for Zoom to sustain all it’s free usage long term. Simon Glass, the CEO at Discuss.io, which offers an enterprise-level video conferencing tool for businesses to communicate with customers, echoed Milanesi’s point. “For Zoom, having one tool that’s being used for both business and pleasure purposes could hurt it in the long-term.” He believes that Facebook’s new Messenger product may cause Zoom to think about specializing its tool for specific industries and uses.
For the full article on Business Insider, click the link below:
Zoom will likely lose users to Facebook’s new video chat product, but that could actually help its business, experts say | Business Insider
David Frank is the marketing Manager at Discuss.io. Originally hailing from Western Australia, he has also lived in Tokyo, Japan; Hanoi, Vietnam; Edinburgh, Scotland; and is currently based in Seattle, USA. He has a Master’s of Science in Marketing from Edinburgh Napier University in the UK, and in his spare time writes about marketing at goodbadmarketing.com, gives talks for the general public on marketing, and grows a lot of his own food (instagram.com/seattlefoodgardener). You can learn more about him at thedavidfrank.com.