Many companies that could benefit from market analysis and research aren’t familiar with some of the awesome benefits that can be provided. So in this blog, we thought we’d explore some of the benefits of market analysis!
Market Analysis Helps Guide Communication with Customers
Once you have your research results, your company will have enough information to come up with the best possible strategy for communicating with your customers. Knowing what your customer-base likes and dislikes to hear can ensure the best communication takes place.
Market Analysis Identifies Opportunities in Your Market
Investing in a research campaign can easily identify tweaks that might be needed to your product or service, saving time and money, e.g. you may find that the particular location where you wanted to open a shop already has a saturated market in your line of business, which should make you refrain from making that decision and look for a more appropriate spot.
Market Analysis Measures Your Reputation
Identifying exactly where your brand sits in consumer’s mind is always useful. With market analysis, exploring your company’s reputation will allow you to better understand how and why your company’s brand needs adjusting. It can also help establish what metrics or benchmarks should be used in the future to measure progress towards goals.
Market Analysis Can Help You Establish Trends
If you treat market research as an ongoing exercise that you do periodically, you’ll find that you’ll have a lot of data to be able to analyse your customers and establish any ongoing trends.
Market Analysis Can Help Determine the Best ‘Promise’
Every brand should make and deliver a promise. For example, a fast food restaurant might promise a quick and cheap meal or a security company might promise a secured corporate building. Market analysis can help your company decide what promise will be the most persuasive.
In summary, market analysis is an invaluable tool that, at first, might seem expensive and slow, but it’s definitely an investment tool essential for long-term planning!
Has your company considered utilizing market analysis?
Zach Simmons is the Founder and president of Discuss.io. Zach has 20 years of experience building software. Prior to founding Discuss.io, he was the Technical Product Manager for Amazon Web Services (S3) where he ran the team that built the infrastructure that now powers a significant percentage of the modern Internet. Zach holds an MBA from the University of Chicago Booth School of Business.
An entrepreneurial leader, Zach is passionate about building disruptive and agile SaaS based market research startups as an alternative to traditional market research. Seeing a need for change within the Industry, Zach launched Discuss.io, bringing Market Research to the digital age.