Recruitment is among the most important parts of any study. Qualitative research often uses vastly smaller pools, making selection all the more vital. Unfortunately, traditional studies use a referral process via fixed locations, limiting available input to broad swaths of consumers.
Online methods, meanwhile, are vastly more practical for 21st century research. Here are a few reasons why online requirement is offering a more competitive, and more rigorous, alternative to traditional qualitative approaches.
The first step to any recruitment is seeking volunteers. By phone or a facility, the process can be very gradual. Not good, as rate of recruitment is becoming more and more of an important factor. Recruiters need to strategize how, where, and who to recruit. Then, they or their subordinates must go out into the world and actually take time to do that. Online referral portals, meanwhile, offer vastly larger and more varied subject pools. Businesses can access respondents far more quickly, as well understand potential markets and their specificity.
The efficacy of qualitative research can often hinge on size. Too small, the study can exclude relevant voices or potential market concerns. Too large, and valuable insight become less succinct or effective. Once again, vast subject pools put online recruitment at a distinct advantage. Physical location limits respondent sets, thereby curbing any business’s estimate of overall reception.
Timing is essential when soliciting prospects. Oftentimes, those interested in volunteering lack the immediate time for screening interviews or questionnaires. Online methods, on the other hand, allow researchers to reach a far greater audience. Excellent for narrowing into subject pools, web-to-web also improves overall response from applicable candidates. While convenient for large studies, online recruiting is particularly valuable for respondents that offer rare or specialist insight. Bulk outreach usually enables researchers to find and select respondents in vastly less time than soliciting the same pool individually.
Traditional qualitative research hardly necessitates video footage, but it certainly helps with review. Researchers on-the-go have to lug around heavy equipment, upload the footage to larger teams, and wait for a response. Online methods streamline the process, and depending the service also allows for simultaneous observation and input. Filing, sharing notes, and selecting respondents becomes a far quicker and more consistent system. With 24/7 access to archival review, researchers can enhance any overall collection of team input.
Technology: An Essential Edge for Online Screening
Like the actual study, emotives can be essential for screening respondents. They offer a finer perspective for analyzing responses, major for finding the right set of voices. Further, consistency between a respondent’s answers and beliefs is a pivotal element for analyzing any market. Online screening, until recently, would necessitate written responses.
Web-to-web is no longer bound to the written word, however, due to HD-streaming technology that offers the same observational detail as the human eye. Along with making online methods are far more efficient for recruiting, the technology also better informs research while making it vastly more convenient and affordable. Learn how by checking out our demo or otherwise chatting with us!
Zach Simmons is the Founder and president of Discuss.io. Zach has 20 years of experience building software. Prior to founding Discuss.io, he was the Technical Product Manager for Amazon Web Services (S3) where he ran the team that built the infrastructure that now powers a significant percentage of the modern Internet. Zach holds an MBA from the University of Chicago Booth School of Business.
An entrepreneurial leader, Zach is passionate about building disruptive and agile SaaS based market research startups as an alternative to traditional market research. Seeing a need for change within the Industry, Zach launched Discuss.io, bringing Market Research to the digital age.