Category Archives: Focus Groups

Feature Series: Programmatic Recruiting

Panelist recruitment is one of the biggest pains for market researchers. It’s time consuming, challenging, and costly, but unfortunately, it can’t be avoided. Depending on your screening criteria and market, we have a tool that can find your target demographic: Programmatic Recruiting. Discuss.io’s self service SaaS application enables decision-makers to instantly target their desired niche demographic and elicit answers... Read More

A Pulse of the American Public

In this world of data overload, there is no shortage of facts and figures. With so much information rushing in - from social media, to the nightly news, and polls - we are swimming in data, and never more so than during the election season. A recent... Read More

Focus Groups: A Barometer for Politics

The months leading up to the presidential elections are always an interesting and vibrant time in the United States; however, to many Americans, this election season in particular feels like a breed of its own. With another month to wait, some wish that the election could just be over already. Indeed, along with the waiting... Read More

Holism: An Important Edge in Market Research

Qualitative researchers concern themselves with the “why” of customer behavior. They must consider a range of factors that may affect participant answers: setting, scenario, and time of day are just a few. This is why a holistic approach can be integral for accurate insight. As behavioral economists are fond of pointing out, what people think... Read More

Benefits of Online Ethnography

A method originating in anthropology, ethnography combines observational and interviewing techniques. This is not wholly unique in qualitative research, but it is noteworthy: other methods selectively focus on communication or behavior.  By combining the two, ethnography both broadens and validates insight. Social theory is often prominent in analysis, though the type (or types) a study... Read More

International Research Best Practices

International research is often a large scale, multi-tier effort. Bypassing the logistics of traditional methods, online techniques dramatically hasten the process while also making it more accessible. Important, since on-demand and iterative research is a rapidly expanding field. Often vital when considering a product’s total market, international research brings crucial insight to how products may... Read More

Stories are Essential to Market Research

Innate to the human experience, stories are vital for organizing and explaining research. Qualitative studies concern themselves with motivations, the “why” behind consumer decisions. As such, they include an emotional element that researchers cannot ignore when analyzing and conveying insight. A way for contextualizing information as much charting experiences, the stories that a researcher includes... Read More

Unique Advantages to Online Qual

Insight will always be as relevant as the data and input that generates it. Qualitative studies, both online and traditional, are particularly sensitive to circumstance. Setting, presence of other people, and even time of day can affect answers throughout each session. Traditional methods typically contain qualitative research to facilities for this very reason. However, doing... Read More

Hybrid Studies: A Quicker Method for Relevent Insight

Hybrid research is increasingly available, and it’s easy to see why. In many cases, mixing quantitative and qualitative methods offer greater breadth without compromising specificity. Input is more accessible and faster via online focus groups and the like, but they also compliment quantitative projects in a number of ways. What Hybrid Actually Means The term... Read More