Panelist recruitment is one of the biggest pains for market researchers. It’s time consuming, challenging, and costly, but unfortunately, it can’t be avoided.
In this world of data overload, there is no shortage of facts and figures. With so much information rushing in – from social media, to the nightly news, and polls – we are swimming in data, and never more so than during the election season.
The months leading up to the presidential elections are always an interesting and vibrant time in the United States; however, to many Americans, this election season in particular feels like a breed of its own.