Panelist recruitment is one of the biggest pains for market researchers. It’s time consuming, challenging, and costly, but unfortunately, it can’t be avoided.
The months leading up to the presidential elections are always an interesting and vibrant time in the United States; however, to many Americans, this election season in particular feels like a breed of its own.
At Discuss.io, we’ve crafted software for qualitative market research faster than outdated manual methods. In days rather than weeks, Discuss recruits respondents in over 30 countries for webcam-enabled individual in-depth interviews and focus groups.
As anyone who runs a business knows, a method for conducting market research about consumers, without breaking the bank and without a lot of inconvenience and hassle, is almost impossible to find given an already-busy schedule.